Fighting chance for new player
PLATFORM FOCUS
Lava FX is the newest player in the multi-bank portal space. Launched last October, it faces an uphill struggle to gain critical mass in what has quickly become a well-established market. The portal, which is known for its market-dominating position in equities, was bought by Citigroup just as it was due to roll out its forex proposition.
This has obviously given the platform the sound financial backing some other portals lack, but it also offers a problem in that other banks may be wary about
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