e-FX success hinges on user experience as much as pricing, say banks

paul-caplin-2010
Paul Caplin, Caplin Systems

Despite an onslaught of stringent regulations that some initially thought sounded the death knell for single-dealer platforms in the foreign exchange market, the electronic commerce business appears to be alive and well, and more competitive than ever.

The latest entrant, Lloyds Bank Corporate Markets, launched its new Arena offering on September 15 and promises the platform will compete not just on price and breadth of product, but also on its ease of use. "We have worked hard to ensure our

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