ACI expects 1,200 delegates in London

Part of the attraction of the conference, which runs between May 27 and May 29, will be an interactive element to the sessions, which should make for some interesting discussions, said Poynder. "Market professionals are not known for holding back on their opinions. The association is polling attendees’ views in advance and presenting the results during relevant business sessions. There will also be straw polls conducted before and after each session to measure how opinions change as a result