EBS makes spot sterling drive

The firm launched a sterling package aimed at wooing dealers who traditionally use Reuters for sterling trading. The package includes a series of incentives to encourage traders to convert to EBS, bolstered by agreements with banks to ensure liquidity in sterling pairs.

“Our number one goal is credibility in all currency pairs,” said chief executive Jack Jeffery. “You’ve got to recognise your weaknesses and we clearly had a weakness in sterling.”

The sterling package was launched in Lo