Kredietbank Sets European Sales Drive In Motion

BANKS

BRUSSELS--Brussels-based Kredietbank has initiated a treasury and capital markets sales drive with senior hires expected in key European centres: Brussels, Paris, Frankfurt, Amsterdam and London. The aim is to redeploy existing sales teams from a regional and commercial focus to provide cross-product marketing, says Anne-Maria Wilfling-Rothenstein, head of European sales.

Wilfling-Rothenstein anticipates the addition of eight or nine staff across Europe to boost the bank's capability in

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