BNP Paribas plots domination with FX eTrader
LONDON – BNP Paribas (BNPP) has outlined its ambitions to become a top-five foreign exchange bank by 2011, as it launches its new electronic-trading platform, FX eTrader.
The bank went live with the new system for internal and external users in the second week of November, following an internal pilot launch in July, and is receiving a positive response. Andy Cohen, global head of BNPP's e-commerce marketing for fixed income in London, said: "We haven't done anything like this before. FX eTrader
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