Société Générale pushes Alpha FX


First Access was released in January last year, as part of the bank's drive to increase its presence with institutional clients (FX Week, December 1, 2008).

It then developed Alpha FX in response to feedback from existing customers demanding more flexibility in the interace and workflow, said Stephane Malrait, global head of electronic commerce at the French bank in London.

“With this in-house developed platform, users can similutaneously access SG's FX research and trading applications for

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