Tradepoint’s ‘all-you-can-eat’ pricing model challenges FX algo market

Fixed-fee for unlimited usage lets clients design algos or pick from existing ones that mimic established offerings

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“It’s essentially an all-you-can-eat pricing model,” says Tradepoint’s Eric Adelman

New York-based financial technology firm Tradepoint has come up with a new product that employs a flat-rate charging model to challenge the FX market algorithm space.

Tradepoint’s principals were originally behind Aegisoft and the product, AthenaFX. Aegisoft, one of the first providers of FX aggregation software, was acquired by Thomson Reuters in 2010.

Tradepoint has established a fixed-fee model for unlimited FX algo usage, whereby clients can either design their own algos – for internal and

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